Luis G. Santos Portrays The Vibrant Culture Of The Bronx With His Latest Short Film 'Before They Gentrify You'

August 9, 2017



Gentrification is a term that you have probably heard many times before. Wealthy people tend to look at the process as a fantastic thing. They do it so areas can be renovated to "fit their tastes, reduce the crime-rate, invest in the buildings and infrastructure, and increase economic activities." Although they make it sound like a great thing, it's really just another way of white America saying, "We want to live here now and not feel uncomfortable. So we're going to force everybody out and strip the area of it's culture."


In his latest short film titled 'Before They Gentrify You', director Luis G. Santos documents the culture of The Bronx, a vibrant city on the verge of gentrification. He states, "(This is) a short film meant to serve as a time capsule of the richness of culture found in my South Bronx neighborhood before gentrification arrives." The great thing about this film is that it portrays The Bronx in a beautiful way, from the perspective of someone who is an actual resident of the city. It is a much more authentic representation of The Bronx than how the media tends to portray it.


It is important for artists to document and talk about the current events that need to be addressed. Because when we are all gone, it's our works of art that will represent our stories for the future generations to look back on.


Watch 'Before They Gentrify You' here:



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